Entrevista: Datarock

marzo 22, 2011

Un diamante con manos, piernas y cara que adentro contiene un USB lleno de música, fotos y videos. Ese es el nuevo EP de Datarock, un bicho raro que lleva el nombre de una de las novelas más importantes del siglo pasado, Catcher In The Rye. Los noruegos están cumpliendo diez años como banda y, para no pasar desapercibidos, decidieron despacharse con «el EP más extravagante de la historia» (o por lo menos así lo definen ellos). Un día antes de su show en el ciclo Embassy, el cantante   Fredrik Saroea nos contó de dónde surgieron estas locas ideas y cuáles son los siguientes pasos de esta banda que vio nacer el rock rave y ahora se divierte con él.

-¿Cómo se les ocurrió la idea de presentar el EP de una forma tan peculiar?

-Resulta que tengo una gran colección de juguetes de diseñador. Estaba pensando en una manera divertida de celebrar nuestro décimo aniversario y se me vino a la cabeza utilizar a mi compañía de juguetes de diseño favorita, SUPER7. Si lo pensás el EP es Datarock, porque el USB que tiene adentro es la «data» y el diamante es una roca, osea «rock».

-En su página de Internet hay muchos personajes más, ¿quiénes son?

-Son juguetes diseñados por Brian Flynn, el pionero de SUPER7. La pirámide que pueden ver por ahí es el arte original de Catcher In The Rye. El diamante es el juguete oficial de Datarock.

-Asumo que encontraron inspiración en El Cazador Oculto (Catcher In The Rye) de J.D Salinger a la hora de titular el EP y su primer single ¿Por qué ese libro?

-Titularlo así fue una forma de volver a nuestras raíces. Siento que el libro de Salinger está escrito de una forma increíble y todos, en parte, se deben sentir identificados con Holden Caulfield (protagonista de la historia). Yo mismo, cuando era más joven, me veía como él y el primer hit de Datarock, Fa Fa Fa, está de alguna manera cantado por Holden.

-¿Qué tienen planeado para el futuro?

– Bueno, en ‘el EP más extravagente de la historia’ – el pendrive de 4 GB-  están el corta duración Catcher in the Rye, otro EP de 6 temas titulado California y un nuevo álbum de 15 tracks que se llama Music For Synchrinization. Como verán, el dispositivo trae mucho material nuevo de la banda. En iTunes pueden escuchar algo de todo esto y chequear la locura.

La dirección en la que nos estamos moviendo ahora apunta a la escritura de nuestra ópera prima, ‘Datarock – El Musical’.

-La última vez que tocaron en Buenos Aires terminaron abrazándose con la gente del público, ¿qué pronostican para el show de mañana en Embassy?

-Pongámoslo de esta manera: la audiencia argentina fue increíble con nosotros en 2007, así que nos vamos a ir muy decepcionados si la fiesta no explota.

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Datarock se presenta mañana junto a Carca y Dj Keem en la inauguración del ciclo Embassy en la pista de Niceto Club. Más información acá.

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